Program areas at Nashville Convention and Visitors Bureau
Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.
In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network.
Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 1.2 million future room nights from these meetings.
To make it easier for visitors to make their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website. The NCVB has also created a joint marketing program called Total Access where for one discounted price, visitors can select 4 attractions to visit from among the 25 - 30 participating venues.
Grants made by Nashville Convention and Visitors Bureau
Grantee | Grant description | Grant year | Amount |
---|
Music City | To Sponsor the Acquisition of Needed Capital Equipment for the Foundation | 2022-06 | $29,721 |
Fisk University | To Sponsor A Performance of the Fisk Jubilee Singers, Which Will Showcase the Broad Array of Musical Opportunities Available To Visitors in the City, and To Support This Hbcu Group That Gave Music City Its Brand Name. | 2022-06 | $25,000 |
Andrew Jackson Foundation | To Support the Ongoing Operations of This Historic Home of President Andrew Jackson, Which Is One of the Major Visitor Attractions in Nashville. | 2022-06 | $25,000 |
Personnel at Nashville Convention and Visitors Bureau
Name | Title | Compensation | Date of data |
---|
Christopher Spyridon | Chief Executive Officer | $1,096,622 | 2022-06-30 |
Jeff Mefford | Chief Financial Officer | $261,750 | 2024-03-20 |
Mary Arnold | Chief Public Affairs Officer | $178,722 | 2022-06-30 |
Adrienne Siemers | Chief Sales Officer | $222,014 | 2022-06-30 |
Heather Middleton | Senior Vice President Marketing | $160,945 | 2022-06-30 |
...and 6 more key personnel |
Financials for Nashville Convention and Visitors Bureau
Revenues | FYE 06/2022 | FYE 06/2021 | % Change |
---|
Total grants, contributions, etc. | $3,565,521 | $8,934,107 | -60.1% |
Program services | $29,131,036 | $12,781,852 | 127.9% |
Investment income and dividends | $3,913 | $3,687 | 6.1% |
Tax-exempt bond proceeds | $0 | $0 | - |
Royalty revenue | $0 | $0 | - |
Net rental income | $0 | $0 | - |
Net gain from sale of non-inventory assets | $0 | $0 | - |
Net income from fundraising events | $0 | $0 | - |
Net income from gaming activities | $0 | $0 | - |
Net income from sales of inventory | $-117,723 | $-96,852 | -21.5% |
Miscellaneous revenues | $2,067 | $353 | 485.6% |
Total revenues | $32,584,814 | $21,623,147 | 50.7% |
Organizations like Nashville Convention and Visitors Bureau
Organization | Type | Location | Revenue |
---|
Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | Miami, FL | $48,025,666 |
San Francisco Travel Association | 501(c)(6) | San Francisco, CA | $21,568,933 |
Visit Tampa Bay | 501(c)(6) | Tampa, FL | $20,737,160 |
Los Angeles Tourism & Convention Board (LATCB) | 501(c)(6) | Los Angeles, CA | $43,005,327 |
Destination DC | 501(c)(6) | Washington, DC | $26,967,687 |
Visit San Antonio | 501(c)(6) | San Antonio, TX | $19,813,577 |
Saint Paul Rivercentre Convention And Visitors Authority | 501(c)(6) | St Paul, MN | $19,119,684 |
Travel Portland | 501(c)(6) | Portland, OR | $21,123,456 |
Memphis Tourism Corporation | 501(c)(6) | Memphis, TN | $18,472,607 |
Wisconsin Dells Visitor & Convention Bureau (WDVCB) | 501(c)(6) | Wisconsin Dells, WI | $20,984,401 |
Data update history
July 6, 2023
Posted financials
Added Form 990 for fiscal year 2022
June 26, 2023
Used new vendors
Identified 5 new vendors, including , , , , and
June 14, 2023
Posted financials
Added Form 990 for fiscal year 2021
May 12, 2023
Updated personnel
Identified 20 new personnel
May 9, 2023
Used new vendors
Identified 3 new vendors, including , , and
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
- Address
- 500 11th Ave N Ste 650
- Nashville, TN 37208
- Metro area
- Nashville-Davidson--Murfreesboro--Franklin, TN
- County
- Davidson County, TN
- Website URL
- visitmusiccity.com/Â
- Phone
- (615) 259-4730
- Facebook page
- nashvillemusiccityÂ
- Twitter profile
- @visitmusiccityÂ
IRS details
- EIN
- 02-0700616
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 2003
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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